My work blends empathy-driven design and innovative thinking into practical solutions, ensuring they are meaningful and intuitive.
Design Process
My design methodology stems from the Double Diamond Process introduced by the British Design Council. I resonate with this framework as I feel it captures the main objectives that a UX/UI designer must achieve when developing any product for any stakeholder. The steps are as follows:
Discover
This is all about identifying the main problems and current frustrations. By gathering various types of data through UX research, and empathizing with our users, we can seek to better discover what the challenge is, and how to solve it.
Define
Here, we synthesize all that data and determine what our our feature priorities are and what requirements are needed in order to achieve the goals of our users.
Develop
This is all about exploration. Taking all what we know and creating concepts that are ambitious and tangibly empathize with our users' needs.
Deliver
Test, iterate, and redesign. This stage is all about user feedback and realizing the true vision for the product. Here we learn more about what works best and what doesn't resonate with our users.
